All posts in "Strategy"

Episode 7: One Thing – Paul Kostial


I spoke with Paul Kostial, the President of Audience Paul spends his time and energy creating awesome and effective marketing campaigns for magazine covers. He has a very specific focus around this medium because he knows it works well. This is great insight to a concept he believes many over look. “Focus on one thing to be great […]

Five Minute Friday – 100 Strokes


[podcast src=”” height=”90″ width=”450″]   Summary Welcome to the ‘Five Minute Friday’ segment. One of the main things I gleaned with my talk this week with Joe Jacobi was concentrating on one movement at a time. Joe talked about having over 100 strokes he can use to get himself down a whitewater canoe course. He said the ability to […]

Episode 3: One Hundred Concepts


This week I talked with Joe Jacobi the Olympic gold medalist in slalom canoeing from the 1992 Madrid Olympic games.  Among a string of whitewater and canoe championships, he was named ‘paddler of the century’ in 2000 by Paddler Magazine.  What can an elite paddler teach you about productivity in business? A heck of a lot. […]

Marketing Fuel


Why is it that some marketing plans never leave the starting line? Why do some plans randomly plateau after lots of hard work? Why hasn’t your marketing plan grown like you expected? Fuel. To be productive in marketing you need the right fuel. Every high performance engine requires high octane, specially formulated fuel to run […]

Marketing Tools


Do marketing tools get in the way or help? The answer is yes…they can do both. Tools are only as good as the people using them. In my search engine optimization (SEO) background you could have 3 people use the same keyword tool to find popular search terms. The results you got from the keyword […]

Process for Progress


The road to results is lined with discipline. All along the way we run into opportunities to leave the process we know works, or become distracted by shiny objects to throw us off path completely. It’s no secret that a disciplined process that is laid on top of a thought out marketing strategy is a […]