What is Productive?
Starting a podcast about being productive has a lot of built in landmines. There is a lot to compete with in the market, there is already a lot of good information available, and it’s been around a long time.
Despite all those challenges many people still really don’t know how to be productive. I believe that starts with the definition.
The third definition from the Miriam Webster is described as :
“achieving or producing a significant amount or result”
In our day and age we are not nearly as concerned with producing lots of crops or commodities, but our affinity for producing a large quantity of of stuff hasn’t changed. The problem with that is quantity does not equal success any more.
In the past the more corn you grew the more income opportunity you had. Today if you work more hours, or check more items off your to-do list that does not necessarialy equal income.
Here is a great 60 second illustration:
We as marketers are extremely guilty of staying busy. It doesn’t matter if you are the owner, the manager or the employee, the disease of busy plagues us all.
So what are we going to do about it?
We can start by talking about the word productive in a way that makes sense for us today. Let’s start by flat out skipping the part of the definition that says ‘quantity’.
Just ignore it.
Let’s focus on the part that says “achieving a significant result”
I for one am dedicated to spend my time achieving results that will make waves in my sphere of influence. The only way to do that is to be unapologetically focused.
But I need help. And I suspect you could use some too…
So The Productive Point of View Podcast is here for us. You and I will talk with people that have cornered a particular habit in productivity that gives them superpowers. It makes them seem so far ahead of everyone else around them that people beg for their time.
We will take the insights from these achievers and put them down on paper (or screen) for us all to reference. Then we will figure out the best way to make them work for our marketing plans… for our business… for us.
If you are ready to make a difference in your little area of the universe come and join me.
Join me on the Productive Point of View Podcast