Search Engine Optimization is not a service, but a best practice. Find out what it takes to be SEO friendly in your content efforts.
Ads should serve to put the right message in the right place, at the right time. Any platform can create attention if it's done correctly.
People want to hear from you. The key is to give them what they want, not what you think. Do you know how to find that?
Online success relies on building relationships. Tactics that are effective run out quickly if you don't have a serving people first approach.
Many search engine roadblocks are located right in the mark-up of the pages. However some issues go deeper into menu architecture and how the site links together. We take a hard look at how your website leads users and the conversations they having, to create practical SEO recommendations. Not just fancy reports.
Once we understand where the gaps are, we create a smart strategy that addresses your time, budget and resource availability. This is not blue sky promises or baby steps. Real strategy to get real results.
At the end of the day you need someone who not only can execute well, but understands why they are doing it. We optimize your setup and campaign structure, and teach your team how to find opportunities moving forward.
Customers are now almost fully control of the purchase process in most industries. The way we treated search in the past is almost 100% different today. The good news is now we can treat people like people, instead of search results to get eyes on our sites, and build long-term organic revenue opportunities.
If we don't understand the customers who will potentially read our content, then we are wasting a lot of time. By focusing on stakeholder interviews, online forums and communities, and competitive research, we can create campaigns that engage people in a real way.
Many people figure out step one but forget to plan out the right time, place and follow-up invovled in great content plans. We take the time to help plan a full, segmented, personalized content path for your potential clients. Not only that we help plan resource decisions internally and externally so that the project moves forward, instead of getting stuck in the sand.
We have access to experience and talented designers and copywriters to help you finish and publish the outstanding plans we've made for your online footprint.
Many clients already have access to smart people and resources to start and improve their content marketing efforts. We supply support and training in content marketing to help you get traction no matter what the size of your resource pool is.
Opportunities for influence come in shapes in sizes. Everything from paid placement, to cross promotion, to influencer sponsorship, to organic relationship building. The important thing is to be looking for the right opportunities based on your current needs and capabilities.
Promotion is a lot like relationships in the real world. There are a few shortcuts that can work here and there, but it is an ongoing process of building credibility and trusting partnerships to benefit everyone involved. We show you the 3-4 best techniques for your industry and offerings to create long term traffic and engagement with your content.
The less glamorous, but extremely important step is the follow-up. Everyone is busy these days, so we train you around pushing up requests, reminders and events with potential partners, so that your message stays top of mind.
Creating relationships is critical to making content lead to revenue. Most people today spend hours on creating content, and very little time on promoting. This is a backwards approach, and organic and paid promotion is the silver bullet most people miss. We train and support your team in finding the right people to reach out to, and how to stay top of mind.